The 2026 Formula One season kicked off in Melbourne with a familiar partnership; 7-Eleven Australia partnering Oracle Red Bull Racing with Mobil the official fuel partner for both brands.
The retailer’s involvement in Formula One provides a high-performance testing ground, with insights from motorsport helping inform fuel development for consumers.
Jason Tran, general manager of fuel and mobility at 7-Eleven, said the partnership brings motorsport performance into everyday life.
“Fuelling champions on the world stage is about precision, innovation and reliability,” Tran said. “Fuelling Australians every day is about delivering those same standards where it matters most, on the road, in daily routines and long after race weekend is over.”
The brand campaign platform reflects a simple idea: the same performance mindset that fuels world-class racing is applied to everyday fuels.
The Fuelling Champions. Fuelling You. Mobil brand campaign was supported with integrated retail, loyalty and on-track activity.
