Retailer 7-Eleven and Velocity Frequent Flyer have signed a partnership deal that adds the convenience chain to the list of places Velocity members can earn points with purchases.
More than 10 million Velocity Frequent Flyer members will now gain Velocity Points whenever they shop for fuel, food, coffee and convenience items at one of the country’s 700 7-Eleven outlets.
7-Eleven CEO and MD Angus McKay said “Knowing your customer personally has always been core to being a great retailer. This new partnership allows us to continue to learn so that we can ensure we have what our customers want, when and where they want it,” he said.
“Our goal is to continue to be leaders in convenience. Being able to align our My 7-Eleven App with Velocity Frequent Flyer means we can continue to lead the market in offering our customers the chance to save using our fuel price lock feature and in-store offers and maximise the value our customers can achieve by building their Velocity points balances at the same time.”
The collaboration follows the acceleration of 7-Eleven’s digital strategy which is focused on customers and providing appropriate value.
“Velocity are all about making it easier for their members to get their dream reward sooner, and our focus is all about making people’s lives easier, so Velocity Frequent Flyer represents a great fit with 7-Eleven,” he said.
To announce the new partnership the Domain in Sydney transformed into an airport runway for one-day only with drones delivering 7- Eleven convenience to hundreds of spectators. Giveaways included food, coffee, Slurpee and $711 fuel vouchers.
Velocity Frequent Flyer and 7-Eleven are giving members the chance to win a seat on an exclusive Virgin Australia VA711 flight, travelling along an iconic 7-Eleven flight path to be revealed soon.
