Hotel group Accor’s loyalty program (ALL)has boosted its partnership with KrisFlyer, the rewards program at the Singapore Airlines (SIA) Group.
The elevated collaboration is designed to make it easier and more valuable for members to convert and redeem their loyalty points.
Kerry Healy is chief commercial officer, Middle East, Africa, Turkey & Asia Pacific, premium, midscale and economy, Accor.
“Our enhanced partnership with KrisFlyer continues to bring ALL’s dream to life: making every traveller’s journey unforgettable,” Healy said.
“Members can accelerate their points and miles accumulation, unlocking a world of possibilities in the air and on the ground. We feel very strongly about this partnership, as both Singapore Airlines and Accor are all about making travel more convenient, rewarding and packed with unforgettable experiences.”
This two-way partnership enables members of both programs to enjoy benefits across Accor’s network of over 5,600 hotels and resorts globally, as well as flights to more than 120 destinations serviced by Singapore Airlines.
Bryan Koh, divisional vice president loyalty marketing, Singapore Airlines, said “This partnership not only maximises the benefits from their miles but also brings additional value to our members through seamless integration and exclusive bonus offers.
“This is part of our continuous efforts to enhance the KrisFlyer program, ensuring our members enjoy the best-on-ground and in-flight experiences” Kyoh said.
The partnership kicked off with exclusive bonus offers in September 2024.
