Accor partners with CommBank and BNZ

Accor partners CommBank BNZ
The new alignment will boost travel rewards for bank customers. (Source: Supplied)

Hotel operator Accor has partnered with Commonwealth Bank of Australia and Bank of New Zealand to boost loyalty program rewards.

ALL – Accor Live Limitless members can now transfer CommBank Awards and BNZ Rewards points into  ALL Reward points. 

Accor partners major banks

Accor Pacific CEO Sarah Derry said “This offer creates greater fluidity between bank currencies and ALL Reward points, providing unmatched benefits to members of ALL. This new benefit means that members of ALL, who are also CommBank or Bank for New Zealand customers, can boost their Reward points to allow them to redeem hotel stays and other incredible experiences.” 

A Commonwealth Bank of Australia spokesperson said there is no expiry on points for its members.

“Earning Awards points with daily credit card purchases is easy, and we’re delighted that our customers can now transfer CommBank Awards points into ALL Reward points to book their next holiday.”  

BNZ executive, customer products and services, Karna Luke, said the bank’s customers want more ways to spend their rewards, including more travel options.

“We’ve heard their feedback loud and clear. We’re delighted to partner with Accor to give our customers new ways to fulfil their travel goals,” she said.

Accor active in promotion

The hotel group has had a lively couple of years, including a multi-million dollar marketing campaign last year. The campaign promoted ALL.com as a leading digital travel destination with strong loyalty benefits.

Just last month the multi-brand accommodation group aligned itself with Ecotourism Australia which puts the spotlight on its environmental concerns.

March also saw the appointment of a new chief sustainability officer and director of ESG, David Young.