Hotel operator Accor is taking off with a new breed of dual branded hotels which reflects the shift of airport precincts into major commercial centres.
Accor’s newest airport hotels will open at Melbourne Airport on 1 July. The Novotel and ibis Styles Melbourne Airport hotels will be its third and fourth in the precinct and the first new internationally branded hotels at the airport for almost 20 years.
Accor Pacific chief operating officer PM&E, Adrian Williams, said airport precincts are “transforming into mini-cities in their own right with their own demand drive”.
Forecasts suggest 76 million passengers will pass through Melbourne Airport by 2042, almost doubling 2019 passenger figures.
With the addition of Novotel and ibis Styles Melbourne Airport, Accor now operates 22 airport hotels across the Pacific – the largest airport hotel operator in the region.
“Airport hotels are no longer necessarily just about transiting travellers; they are the engines of whole new integrated multi-use developments that have evolved to offer a complete mix of business, retail, industry and tourism activities,” Williams said.
Accor dual-branded airport hotels in Melbourne
“Novotel and ibis Styles Melbourne Airport will be a prime example of hotels fuelling this demand and providing considerably more than just a place to sleep for a night. In particular, we expect the hotels to become highly popular venues for conferences, events, incentives, and functions, fuelled by the range of leisure facilities within the area.”
The $230 million hotel development has 464 guestrooms split between Novotel (248 rooms) and ibis Styles (216 rooms).
Guests at both properties and transiting travellers will also have access to Higher State, Melbourne’s first airport health and wellbeing club.
In addition to the new-build Novotel and ibis Styles hotels, Accor’s Mantra hotel at Tullamarine is about to undergo a multi-million-dollar refurbishment.
With the addition of Novotel and ibis Styles Melbourne Airport, Accor now operates 22 airport hotels across the Pacific – the largest airport hotel operator in the region.
Accor has increased its number of airport hotels across the Pacific region by 144 per cent between 2014 and 2024.
