Petrol and convenience chain Ampol has launched an ‘A to Anywhere’ campaign to convey the ongoing evolution of the business.
The creative is underpinned by Ampol’s diverse portfolio of products and services.
Ampol is the largest Boost Juice franchisee, and is trialling an operation of Hungry Jack’s restaurants.
The campaign positions the brand as greater than the sum of its parts: fuel, convenience, electric vehicle charging or energy (at-home electricity available in south east Queensland).
An ambition to be Australia’s preferred transport energy provider is celebrated in the campaign through the depiction of Ampol taking you from ‘A to Anywhere’.
Chief brand officer Jenny O’Regan said “Evolving Ampol from a single product association to an overarching mobility energy business that encompasses a wide range of customer needs is the next step of our brand journey.”