Aussie is sponsoring the local edition of popular property show House Hunters Australia to showcase its evolving brand.
In March the mortgage broker launched a national buyer’s agent service and property search platform designed to help Australians find their new home.
Emily Lonsdale, general manager of growth at Lendi Group, which operates Aussie, said the House Hunters’ partnership reflects the brand’s evolution.
“As our proposition evolves from mortgage broker to an integrated property ecosystem, we need to bring Australians on that journey and show them we’re in their corner in new ways – and at every step.
“House Hunters Australia is the perfect platform to bring this brand evolution to life – to show the real value we can deliver for customers by empowering them with sophisticated market analysis and property search, through to professional mortgage broking and quick conveyancing – all under one roof,” Lonsdale said.
The partnership with the 20-episode season of House Hunters Australia gives viewers a sneak peek into the property purchasing journey.
Viewers will also see Aussie in 60-second “break engagers” – narrative-led segments featuring real Aussie brokers and buyer’s agents guiding customers through key property decisions.
Aussie will build on this with a dedicated digital content hub that connects the show’s audience and millions of customers to practical home ownership tips and insights inspired by each weekly episode.
The mortgage broking brand’s network of 1,300 brokers, including over 230 retail stores nationwide, will also amplify the House Hunters Australia message in-store to drive customer engagement and conversion.
