Battery World has joined forces with Aussie Racing Cars as naming rights partner of the Aussie Racing Cars Super Series.
The deal gives the retailer prominent branding on all of the vehicles which make up the Aussie Racing Cars field.
As part of the major partnership, Battery World’s associated company, Yuasa, will become the
official battery of the Super Series and all race cars will now be fitted with a Yuasa high
performance battery.
Johnny Kennedy, Battery World GM described the deal as an “exciting partnership” which further cements Battery World’s positioning as Australia’s leading battery retailer.
“With 2021 being an extremely successful year for Battery World, our 110 stores are extremely excited to see what this partnership will deliver to the business in 2021,” he said.
The newly-named Battery World Aussie Racing Cars Super Series season-opener in February is
the Mount Panorama 500; it concludes with a finale on the streets of the Gold Coast.
Aussie Racing Cars category manager Brad Ward is thrilled with the new partnership, and Aussie Racing Cars’ new look.
“As we also unveil a new, modern logo, its only appropriate that the category which started 20+
years ago from something small and has grown to be the nationwide success story that it is today
teams up with Battery World, which has a similarly colourful and successful history, spanning over 20
years.”
Last year Battery World appointed Kennedy to the GM role, the third incumbent in five years. The new boss announced a clear direction for the retailer and mobile service business – the outdoor leisure market.
