Beaumont Tiles has opened its first store in Western Australia and will add a further three outlets by the end of the year.
The tile retailer opened its first store in Joondalup on 5 August and has openings scheduled for Mandurah, Midland, and Myaree.
Danny Casey, CEO of Beaumont Tiles, said although the company had previously operated a Builders Selection Centre in Western Australia to serve large builders, the opening of the new retail locations would give West Australians access to “the most extensive tile range and an outstanding bathroomware range and hard flooring options”.
“The entry of Beaumonts into WA will provide homeowners with a new experience when they are undertaking a new build or a renovation, given the breadth of products we offer and the expertise we provide to help them with their dream home,” he said.
The new stores will have a larger footprint than the current showroom structure. They will also sport a new fit-out style designed to improve the remodelling experience for retail customers, the trade, and renovators.
“Our new store at Joondalup plans to bring a more spacious and comfortable feel that we will eventually roll out across the country.
“It will offer an immersive experience with trending bathroom settings, product displays, a cafe, and a play table, allowing customers to create flat lays and different tile designs to style their homes,” Casey said.
“We aim to make the customer experience as seamless as possible, whether in our stores or online, with digital design tools like the What’s My Style quiz or Be Visual Live.”
Beaumont Tiles entry into WA will bring 40 new jobs, in roles including sales, interior design, warehousing and logistics and management.
.
