Choice Hotels Asia-Pac in conjunction with Choice Hotels Japan has added 22 properties to the group’s portfolio under the flagship Comfort brand.
The hotel group signed a management agreement with Hoshino Resorts REIT. The deal extends Choice Hotels Japan’s portfolio to 96 key destinations.
Choice Hotels Japan has made significant investment over the past two decades to establish mid-scale dominance in the booming Japanese accommodation landscape.
Choice Hotels Asia-Pac’s CEO Trent Fraser said “This agreement is a significant step forward for Choice Hotels Japan in an extremely competitive market.
“As master franchisor, seeing bold deals like this come to fruition gives us further confidence we’ve selected the right business partner to help drive growth in Japan. We’re in full support of the Choice Hotels Japan team’s approach to seizing opportunities for expansion.”
Choice Hotel Japan’s extensive portfolio covers all major cities in the country and includes the first Ascend Hotel Collection property in Asia, Hotel Around TAKAYAMA.
