Choice Hotels adds Qld resort to portfolio

Choice Hotels Resort Parkhurst
The Quality Resort Parkhurst in Choice Hotels portfolio. (Source: Supplied)

Choice Hotels Asia-Pac has welcomed Rockhampton’s Quality Resort Parkhurst in Queensland to its group.

The property is Choice Hotels’ seventh collaboration with investment and management firm Regional Accommodation Group.

The two companies had previously worked together on regional New South Wales sites.

Choice Hotels Asia-Pac CEO Trent Fraser said the ongoing collaboration reflects the flexibility of the group’s franchise model.

“Our entire team is geared to support our 100 per cent franchise operations. We work closely with our franchisees to understand their needs to grow their business and tailor our support to complement their aspirations.

“Choice Hotels Asia-Pac and Regional Accommodation Group share the same ambition for
portfolio growth: scaling up and optimising their distribution and marketing presence to
allow their team to focus on operations and creating great customer experiences.”