Hotel group Choice Hotels Asia-Pac is the Official Hotel and Accommodation Partner for the National Basketball League (NBL) and its feeder league, NBL1, across Australia and New Zealand.
Choice Hotels Asia-Pac senior director, commercial and revenue management, Kari Hunter said the partnership is a powerful way to connect fans, teams and partners to more than 7,500 hotels worldwide.
“This partnership gives us a platform to showcase our hotel brands alongside elite athletes, 10 NBL teams and 76 NBL1 teams while also delivering tangible benefits to our franchisees through increased brand visibility, bookings and community engagement,” Hunter said.
“Our Choice Sports Travel Program is a game-changer for NBL1 and community clubs, offering discounts off our best available rates for registered teams, and a rebate back to their clubs. It’s a practical fundraising tool that supports local sport while driving occupancy for our hotels.”
Hunter said “This isn’t just about putting our logo on the court, it’s about being part of the journey, from grassroots to elite, and helping basketball communities thrive across the region.”
Choice Hotels will be integrated across the NBL experience, from LED signage courtside to broadcast integration, digital activations, and exclusive player content.
NBL chief partnerships officer Shenae Beus said Choice Hotels is a natural fit for the league.
“Partnering with Choice Hotels allows us to better support our teams, fans, families, and the wider basketball community by making travel to games and tournaments more convenient, comfortable and affordable. We’re thrilled to have them on board for NBL26 and beyond.
“This partnership means more people can get to more games, more often. It’s a win for everyone who loves the game.”
