Boxx Brands has followed up its highly-anticipated summer 2024 launch of Cinnabon in Perth with the opening of a second WA store.
The newest store opened mid-December at Westfield Carousel in Perth’s south.
Boxx Brands owns franchising rights to the Cinnabon brand across Western Australian.
Managing director Brett Higgins said “We’ve been overwhelmed by the response to our Joondalup store.
“We were inundated with requests to bring the brand south so we brought our plans forward to open by the end of the year.”
Westfield Carousel’s store, the 19th Cinnabon location in Australia, opened just four months after the brand launched in WA.
“The Carousel store is part of realising our broader vision to roll out 20 locations across the state over the next few years,” Higgins said.
“Based on the response so far, I forecast we will move quickly in hitting our goal with more store openings in 2025. We’re thrilled to share this iconic treat with even more people.”