City Cave appoints head of development

City Cave head development
Kellie Cranch takes up a new position with City Cave. (Source: LinkedIn)

City Cave has announced a new head of development, Kellie Cranch.

Cranch takes on the role at City Cave after 21 months as chief of franchise development at Poolwerx.

Her previous experience included franchise recruitment and operations across Retail Food Group’s brands and business development at the Mantra Group. Cranch began her franchising career as a Bakers Delight franchisee.

Her career across tourism, retail and FMCG has focused on relationship management, operations, exceeding sales targets, and team-building.

City Cave CEO, president and co-founder Jeremy Hassell said ‘We’re thrilled that someone with Kellie’s experience and industry knowledge has chosen City Cave for her next challenge.”

Hassell said there is “overwhelming interest” across Australia and now the US. The City Cave founders are forecasting 3000 float and wellness centres in the US by 2029.

Head of development to help grow the franchise

The business has reportedly grown 300 per cent since the start of 2021.

“We are confident Kellie can harness the momentum and help new and existing franchise owners realise their dreams,” said Hassell.

Kellie Cranch told Franchise Executives, “City Cave has had such an impressive journey and I’ve been watching their growth for a few years from afar. An opportunity came up to join them and I jumped at it! To get on board with such a dynamic franchise still in its growth stage is exciting.

“Together with the team we have big plans on how we can grow the franchise and introduce people to an amazing franchise model but also bring more City Cave’s to peoples homes so that they can get the benefits from the services our Caves provide.

Cranch said “There is huge interest in new locations. It is going to be fulfilling to find the right location for people to fulfil their franchising dream.”

The goal is to build the ANZ footprint to more than 200 locations over the next five years.