City Cave Float & Wellness Centre has signed its first international site and on 13 March opens its inaugural New Zealand franchise.
The new Queenstown City Cave location includes three massage rooms, three private sauna, and three private float rooms, complete with own shower, and open pools, which are designed in house and made locally in Australia.
City Cave was co-founded by directors Tim Butters and Jeremy Hassell.
Butters who is originally from Queenstown, said the business’ move into the New Zealand market represents a very important milestone for the City Cave brand.
“We have noticed an increase in popularity in floatation therapy, infrared sauna, and massage across the ditch and are projecting for our brand to follow the same successful trajectory in New Zealand that we have seen here in Australia over the past five years,” he said.
Butters said 2020 had been a strange time for City Cave.
“Our centres were forced into an unprecedented mandatory shutdown for nine weeks due to the pandemic. Rather than rolling over and simply waiting to reopen though, we chose to come together as a team to create a plan for a strong reopening campaign,” he said.
“Due to our proactive approach, we were able to achieve massive growth when our doors swung open again and I attribute our success post that period to our amazing team of franchisees and the increased awareness the pandemic has brought, around preventive healthcare and building up a strong immune system, both areas City Cave can aid in.”
City Cave’s goals are to more than double the footprint between now and June, with 20 new centres scheduled to open across Australia in Brisbane, the Sunshine Coast, Sydney and Melbourne.
