Craveable Brands, the company behind Red Rooster, Oporto and Chicken Treat, is the first in Australia’s quick-service restaurant (QSR) industry to formally commit to a reconciliation action plan (RAP). This publicly accessible document details how a workplace intends to advance reconciliation by building stronger relationships between non-Indigenous and Aboriginal and Torres Strait Islander people based on mutual understanding and respect.
The RAP was endorsed by Reconciliation Australia earlier this month and will be officially launched with smoking ceremonies in company offices around the country on 7 June.
Craveable Brands is focusing on building cultural awareness and competency across the organisation. It has introduced an acknowledgement of country at the start of significant corporate meetings and events and also partnered with Aboriginal consultancy Yarnnup to run educational workshops and training sessions on topics such as the meaning of reconciliation and why it’s important. There are also plans to explore the possibility of incorporating native ingredients into some of its menu items in the future.
“It’s a natural pairing,” said Chief People Officer Kathryn Farnell. “We look at menu innovation all the time. We like spice, we like flavour and we’re really open to seeing if there’s a nice partnership there for us.”
