Croatia’s oldest bakery bites into Australia

Croatia’s oldest and largest bakery chain is set to open franchises in Australia in May this year. Specialising in continental bread, pastry, and much more, the bakery will add flavour to Australia’s hospitality industry.

The veteran bakery retailer has been tantalising tastebuds since 1903 across Croatia, Slovenia and Hungary. According to a report by Croatia Week, Australian franchises will be branded and set out exactly the same as they are in Croatia, but will be run by franchise partners.

Mlinar currently operates under two franchise models, the franchise partner model designed for Australia and Saudi Arabia (also launching in May), and a model which allows outlets to sell Mlinar products but not in branded stores.

The bakery’s signature items, such as bureks (a filo pastry filled with cheese, meat, potato, spinach etc) and other pastries are already marketed in cities across Australia.

With a big appetite for expansion, Mlinar has opened stores in Munich, and plans to start 150 bakeries in Germany within the next five years.