Donut King has partnered with not-for-profit mental health organisations Livin and during March will turn its hot cinnamon donuts red.
The donut retailer will donate $1 to Livin for every box pack of donuts purchased throughout March, to a maximum donation amount of $100,000.
Livin co-founder Casey Lyons said the partnership is a gamechanger.
“We are so grateful to Donut King for their support in raising awareness and funds, and for coming on board to support our mission.
Donut King partnership will help mental health education program
“The money raised will allow us to deliver our mental health education program to over 200 schools in Australia, for free. We rely on our fundraising initiatives, donations, sponsorships, corporate bookings and brand partnerships just like this one to continue to deliver this invaluable program,” he said.
Donut King marketing manager Raquel Hine is pleased to be able to help reduce the stigma surrounding mental health.
“We know that mental health and wellbeing is one of the most prolific issues impacting young people today,” she said. “We are proud to be able to support Livin and their message, and their LivinWell In School program, both by raising awareness and funds.”
