Donut King has aligned with Twisties to create a whole new flavour crunch inspired by Donut King’s popular hot cinnamon donut.
The limited edition Twisties Donut King Cinnamon Donut flavour goes on sale on 7 August at Donut King, Woolworth’s, Coles, IGA, Ampol, BP, Coles express (Viva) and selected independent retailers.
Raquel Hine, Donut King marketing manager, said “We’re always looking for innovative ways to bring new flavour experiences to sweet treat lovers and couldn’t of thought of a better combination than two iconic Australian brands coming together to create a snack that will deliver just that!”
Melanie Saluni, Twisties brand manager said “The new Twisties Donut King Cinnamon Donut flavour is unlike any chip you’ve tried before and we can’t wait for the feedback as consumers get their hands on this for the first time.”
Beachside event with Bondi Sands
Donut King also joined forces with Bondi Sands Skincare for an activation at Bondi Beach on Saturday 24 and Sunday 25 June.
At the beachfront event Donut King handed out more than 3,500 bespoke glazed donuts, coloured to match the Bondi Sands’ product.
The donuts were part of a giveaway pack which included samples of the skincare’s Face Glaze range.
Earlier in the month Donut King celebrated National Donut Day with cinnamon donut freebies.