The F45 Training Group has appointed Adrian Furminger as general manager for the Asia-Pacific. He will spearhead its strategic growth and development in the region.
Furminger brings more than 12 years’ experience in the health and fitness industry to his new role. He spent eight of those years with Snap Fitness. He was most recently COO for Snap Fitness ANZ, and oversaw substantial revenue growth and boosted franchise support.
Furminger will oversee all aspects of the fitness chain’s APAC operations, including franchise development, member engagement and regional marketing initiatives.
The F45 Training Group includes high-intensity interval training workout F45, and Pilates-based boutique fitness concepts FS8 and Vaura.
Leadership role
F45 Training Group CEO, Tom Dowd, welcomed Furminger to the GM APAC role.
“His deep understanding of the fitness industry and proven track record of driving growth will be instrumental in accelerating our performance across the APAC region. We are confident that under his leadership, F45 Training will continue to strengthen its position as the premier fitness brand in this market,” he said.
Furminger said he was honoured to join F45 Training “at such an exciting time”.
“The brand’s commitment to innovation and unique approach to fitness has always impressed me. I look forward to working with the team and our franchise partners to continue providing exceptional fitness experiences to our members across the APAC region.”
Furminger is a board director and QLD/NT Chapter President for the Franchise Council of Australia. He was listed in the Top 30 Franchise Executives report in 2023.
