The Franchise Council of Australia is boosting its commitment to help franchising drive economic and entrepreneurial success across the country by introducing a brand new level of membership.
Leaders of Franchising is expected to become a source of invaluable information about franchising that can help inform members, FCA staff and the board.
Members can make a difference by using their connections, knowledge, experience and prominence to develop a positive message about franchising.
The dozen or so franchisors who sign up to this new category will be encouraged to contribute to policy and regulatory discussions, and to help shape the public profile of franchising not just in the community but for law-makers, regulators and opinion-leaders.
It’s an unashamedly exclusive category with membership open to franchisors with a positive standing in the franchise community, experience in building franchise systems, a commitment to excellence in building constructive relationships with franchisees, and alignment and support for the FCA vision and mission.
Damian Paull, CEO, FCA, told Inside Franchise Business, “The FCA is committed to promoting best practice in all aspects of franchising. The launch of the new Leaders of Franchising membership category provides franchisors who share the FCA’s vision for promoting, supporting and developing this highly successful model of entrepreneurship with the opportunity to be recognised for their commitment.
“Members who qualify for the Leaders of Franchising membership category will have demonstrated a willingness to share their insights and contribute to building a positive public profile for the franchise sector and Franchise Council of Australia. In return, our Leaders of Franchising will gain access to the benefits of branding, resources to help grow their franchise systems and access to key politicians and stakeholders.”
The FCA’s membership engagement & education manager, Soula Van Kooy, added “As part of the launch of the Leaders of Franchising, the FCA has engaged with select franchise systems that have demonstrated their commitment to franchising excellence. We are thrilled with the overwhelmingly positive response to this new initiative from franchisors who have been invited to participate and look forward to announcing our first Leaders of Franchising soon.”