Franchisors, are your staff doing enough training?

What would your employees say about your training program? Staff training is the responsibility of every business owner. But many people don’t seem that interested in it, says Kate Groom of Smart Franchise.

“As a business owner or manager, you’re responsible for your staff doing things the way you want them to. If you’re not happy with what they’re doing it’s up to you to change it.”

Your business will pay the price if your training is not up to scratch. “Better skilled and trained people are more productive. They are more efficient in their tasks and capable of dealing with more complex issues,” says Groom.

Perhaps the initial training in your franchise is to a high standard. But is it sufficient?


Groom believes it is vital for franchisors to provide ongoing reinforcement to help people develop their skills. “It’s like going to the gym … change doesn’t happen overnight. You need to keep working at it,” she says.


Better training will help your team improve their performance so Smart Franchise suggests you take these steps:

  1. Ensure new staff training covers all the basics. Leave nothing to chance.
  2. Provide ongoing training to help people do their job better.
  3. Help people coach other team members – it’s a great way to learn.

“Most employees consider ongoing training is a big plus. It also builds loyalty and helps attract other employees. A proactive approach to training means a win for all,” says Groom.