Genesis Health + Fitness is expanding its offer with Genesis Express clubs. This is the second Belgravia Group brand to introduce a downsized franchise model – last week Ninja Parc revealed its smaller footprint obstacle course model, Ninja Parc Base.
The Genesis Express clubs will feature the core elements of the fitness chain in a compact format.
Ian Jensen-Muir, CEO of Genesis Health + Fitness, said the Genesis Express model had been in development for more than 12 months.
“These clubs may be up to a quarter of the size of some of our larger facilities yet will still provide the most popular features that members would expect when attending one of our gyms,” said Ian.
“This cost-effective option will appeal to many new franchisees because of the smaller upfront investment and quick time to market and will allow owners to customise the gym for the local area giving them a competitive edge.
“It also allows franchisees to get into busy suburbs, where larger floorspaces just aren’t available, and also suits growing Australian regional areas that don’t need to service larger numbers in a large space.”
The new model is the latest innovation at Genesis Health + Fitness which recently began a national rollout of Reformer Pilates.
“We are innovating and responding to changes in the market with enthusiasm and an open mind to ensure we continue to meet the needs of both our members and franchisees,” said Jensen-Muir.
Last year the Belgravia Group’s BK’s Gymnastics began franchising its kids’ fitness model. In December a new option was introduced, with BK’s Gymnastics and JUMP! Swim Schools joining forces to open three joint kids’ recreational venues.
