How to manage transformational change: franchisor forum

What is your pain point as a franchisor right now? Against a backdrop of challenging economic conditions there is growing media scrutiny of the franchise sector, a government inquiry underway, and the ramifications of last year’s introduction of the Protecting Vulnerable Workers Bill to deal with.

So how can franchisors best handle these factors?

A Franchise Management Forum will be bringing together franchisors who can share their experiences in managing transformational change to future-proof brands, improve customer service delivery, and improve franchisee profitability.

Forum attendees will hear from Caltex on its decision to buy back its franchises and accelerate change within its group as a company-owned network; Australia Post on transforming its business model to meet changing customer needs; and how multi-branding is creating opportunities for Australia’s largest fitness group, Collective Wellness (parent company of Anytime Fitness).

Participants will be able to discuss and share their experiences around the implementation of change management programs, including funding options to implement change and recovering from past change management programs that have failed.

Also on the program: advice from Fair Work on steps to minimise franchisor risk under new joint employer liability laws and panel discussions on how franchisors on online sales and engaging franchisees to manage change.

The Forum is organised by Jason Gehrke, Franchise Advisory Centre founder and board member of two retail franchise brands.

The Franchise Management Forum will be held in Brisbane on June 13. Visit for more information.