Boxx Brands, which has the rights for Cinnabon in Western Australia, has taken the next step in its co-branding strategy. It has opened its latest Cinnabon within a Jesters Pies store.
The Waikiki location is the 25th Cinnabon store in Australia and the second co-branded store with Jesters Pies, following a successful pilot in Wangara.
Brett Higgins, managing director of Boxx Brands, said the Waikiki opening was another step in the brand’s robust growth projection.
“We’re thrilled to continue expanding Cinnabon across Western Australia, and Waikiki is a key part of that journey taking us one step closer to our long-term goal of 20 stores across Western Australia,” Higgins said.
The Jesters franchisees, Aubrey and Denise Fernandez, said they were excited to be bringing two iconic food brands together under one refreshed space.
“We’ve been proud Jesters’ operators for the past five years and expanding our business to now also include a word renowned brand like Cinnabon is a fantastic opportunity for us,” Aubrey said.
The store has undergone a full makeover with the addition of the Cinnabon store accompanying a complete upgrade and remodel of Jesters.
