Real estate group LJ Hooker has appointed Stephan Gervois as general manager of marketing for its eponymous agency and boutique franchise brands Atlas by LJ Hooker and Harveys.
Gervois will drive the group’s lead generation strategy and brand development across Australia and New Zealand.
He brings more than 15 years’ experience in marketing and supporting strategic growth for franchise brands. In his two years as general manager of marketing at Mortgage Choice Gervois reshaped the customer experience and digitalised processes across 500 franchise businesses.
LJ Hooker Group CEO Christine Mikhael said “Stephan made significant contributions during his tenure at Mortgage Choice, where he was instrumental in driving the brand’s growth of 25 percent in just 12 months. Moreover, his expertise in developing marketing and business strategies resulted in an impressive 98 percent increase in national leads.”
LJ Hooker marketing for success
Mikhael said Gervois has the expertise and insight to understand what contributes to franchise success.
“Stephan’s versatility, innovation, and data-driven approach have resulted in him successfully leading high-performing franchise teams across Australia and New Zealand and transforming business performance throughout his career working with global brands such as Coca-Cola and Vodafone,” she said.
“I am confident that Stephan’s creative thinking and strategic insight will enable our house of brands to remain fresh and competitive in the ever-evolving property market.”
Gervois said “It’s a clear point of difference for the LJ Hooker Group in having a multi-brand business model so they can better serve their real estate agents, and ultimately, their markets,” he said.
“I’m looking forward to thinking outside the box and enhancing our marketing initiatives to ensure our house of brands, and offices, stay top of mind and actively engage with customers.”
Six months ago Mikhael announced a new strategy for the business: to be the most profitable at-scale real estate group across ANZ.
