Mortgage Choice spring campaign boosts broker lead gen

Mortgage Choice lead boosts
The spring 2024 campaign led to a rise in leads for brokers. (Source: Supplied)

The Mortgage Choice spring 2024 campaign helped drive a surge in broker lead generation nationally.

Running over 12 weeks from 16 September to 6 December 2024, the campaign was promoted nationally across Mortgage Choice and realestate.com.au channels, including paid social, website, banner ads, and customer email communications.

Local leads to the Mortgage Choice broker network rose 14 per cent over the campaign period, compared to the prior 12 weeks. Year-on-year the number of local leads lifted seven per cent.

Mortgage Choice also analysed Google Trends data and observed a 12 per cent increase in searches for its brand.

The campaign offered new and existing customers the chance to win one of six cash prizes to put towards their mortgage, simply by attending an appointment with their Mortgage Choice broker.

The prizes included one major cash prize valued at $30,000 and five $5,000 state-based cash prizes.

Mortgage Choice CEO Anthony Waldron said the campaign aimed to support brokers to drive customer appointments, nurture and retain existing customers, and build local brand awareness.

“The campaign has delivered fantastic results thanks to brokers embracing the content our franchise marketing team created to help them promote the campaign,” he said.

Marketing material included social media posts and stories, a targeted email series, print material and shop front signage.

“Spring is the busiest time of the year for the housing market, which is why we led with a simple campaign message aimed at incentivising customers to meet with their broker and lower the cost of their mortgage, and the results speak for themselves,” Waldron said.