Movenpick changes hands

Inside Franchise Business: Movenpick Australia has a new master franchisorMšvenpick in Australia has a new parent as Emerald Foods (Australia) snaps up the master franchise rights for the 22-strong ice-cream parlour network from Peters Ice Cream.

Damian Isbister, executive director of Emerald Foods (Australia), said the firm has been passionate about ice cream since it began in 1985.

“Our company already enjoys a wonderful relationship with Mšvenpick as their representative in the New Zealand market, where we operate a number of very successful Mšvenpick parlours.”

Emerald Foods also operates the New Zealand Natural ice-cream store network in Australia, which provides an existing support structure for the new network.

Mšvenpick has build a reputation for its natural ingredients and indulgent ice cream, backed by Swiss standards and attention to detail.

Peters Ice Cream remains the distributor of Mšvenpick products in all other channels in Australia.