National brand Pattysmiths Burgers launches a second venue in SA

One of Australia’s largest multi-brand franchisors, Concept Eight, is opening a new Pattysmiths Burgers restaurant in North Park SA. The second in Adelaide, it joins the other 28 other Pattysmiths Burgers restaurants operating throughout Victoria, Queensland, Western Australia and the ACT.

Concept Eight’s successful premium brand, Pattysmiths Burgers offers an alternative to traditional fast-food burgers. The patties are made from a signature mix of fresh Angus/Wagyu beef then hand pressed on a custom-built cast iron hot plate to ensure the entire burger is cooked to perfection and served with the trademark golden crust.

Co-branded with Alabama Chicken & Wings

The North Park restaurant will be co-branded with sister brand Alabama Chicken & Wings, which offers southern-style chicken with a signature range of rubs and sauces. Alabama Chicken & Wings began as a virtual brand operating out of Pattysmiths and Noodle Box restaurants nationally and is now available over the counter at selected locations.

A bespoke Ordering and Rewards App

Established in 1996, Concept Eight has 130 restaurants in Australia and more than 200 franchisees  stores across a portfolio of eight brands – Noodle Box, Wokinabox, Supreme Leader, Double Dragon Dumplings, Southern Seoul, Nature’s Wok and Plant Patty as well as Pattysmiths Brugers and Alabama Chicken & Wings.

Last year, Concept Eight launched its own Online Ordering and Rewards app, Concept Ate Rewards. This allows for online ordering pick up or delivery, plus special offers, across all Concept Eight brands.