National Tiles is rolling out a dynamic advertising campaign on national tv, digital platforms and outdoor sites.
It’s a house-party campaign which brings to life quirky characters in a saturated colour setting featuring stylish tiles.
The campaign features a series of eye-catching and fun-filled TVCs, billboards and animated ads. The message is that customers can create a luxury look at affordable prices.
Campaign manager Olivia Hamilton said “Expanding on last year’s fresh take on tile and timber advertising, National Tiles continues to push boundaries into the arena of high design that is accessible to everyone.
“We wanted to create a party-filled atmosphere that celebrates what you can create with a little confidence, creativity and a lot of fun. Above all, it was really important for us to present a challenging marketplace with a reason to celebrate.”
Darren Taylor, executive general manager – marketing and ecommerce, said “We are excited to see the cut-through and evolution of our elevated branding that expresses the high design / low price mantra we are committed to.
“At National Tiles, fashion and affordability unite with a first-class customer service experience in-store and online.”
The campaign aired nationally on 1 September on the Nine Network on The Today Show and on The Block.
