New food retailing precinct arrives in Perth

Inside Franchise Business: Soul OriginÕs latest franchisee, Chirayu Patel at the Belmont Forum precinctPerth has recently celebrated the opening of a new fresh food precinct at the Belmont Forum shopping district.

The precinct opening signals a milestone in the Belmont centre’s $65 million redevelopment, providing locals with a comprehensive, well curated fresh-food retailing destination.

Graeme Glass, senior asset manager at Perron Group said the precinct had been designed and constructed with meticulous precision, ensuring a complete fresh food shopping experience.

“Our new fresh food precinct includes 11 food specialists nestled between major food retailers including a brand-new Coles, plus Woolworths and ALDI,” Glass said.

“It is a genuine one-stop culinary shopping destination for home cooks, epicureans and local shoppers where they will be able to find all the ingredients needed to create any recipe.”

Centre manager, Alexandra McAuliffe said the selection process for food retailing stores was extensive, with great emphasis placed on individuality and consumer choice.

“When we did the leasing, we were very particular on creating a point of difference,” McAuliffe said.

“We’ve tried to steer away from the chain brands by introducing things like French and Asian patisseries (La Belle and Breadtop).”

The Belmont Forum’s ‘Fresh Food Precinct’ retail offerings feature a range of franchise outlets, including; Bakers Delight, Sushi Sushi, The Coffee Club, Breadtop and Soul Origin, complementing the existing casual dining franchises, Guzman Y Gomez, Schnitz, San Churro and Nando’s.

Chirayu Patel is the franchise owner behind Soul Origin’s latest Belmont Forum location and said the franchise team was excited to see the redevelopment starting to take shape.

“It’s a modern and vibrant retail space, with a great number of shopping centre visitors,” Patel said.

“We were attracted to the Belmont Forum ‘Fresh Food Precinct’ because it presents a great opportunity as a result of growing demand for fresh food with a growing Australian consumer marketplace.”

In addition to the Fresh Food Precinct, Belmont Forum will have a total of 19 new stores opening over throughout August, plus a parking increase of 100 bays, and a new travelator and lift improving access into the centre for shoppers.

To celebrate the opening of the new ‘Fresh Food Precinct’ Belmont Forum hosted a four-day food festival to be headlined by nutritionist, author and co-host of Good Chef, Bad Chef Rosie Mansfield.