OPSM unveils ‘Everyday Excellence’ campaign

OPSM Everyday Excellence campaign
Beekeeper Jess Curtis is one of four everyday faces in the campaign. (Source: Supplied)

OPSM has revealed four everyday people as the faces of its Everyday Excellence campaign for 2024.

The 360-degree omnichannel camapign will run across TV and on various OPSM channels: the website, marketing channels and store touch points.

OPSM has chosen to feature four real life professionals from different industries, highlighting their commitment to excellence:

  • Torres Strait Islander chef Nornie Bero founded Melbourne’s Mabu Mabu (Help yourself) restaurant andputs Indigenous ingredients at the heart of the kitchen;
  • Angus Vinden is a second-generation owner and winemaker of Vinden Wines in the Hunter Valley;
  • Chey Ataria is the founder of Def Skateboards, a New Zealand-based skate and street wear label;
  • Also from New Zealand, beekeeper Jess Curtis is an award-winning food producer.

In the campaign images, these everyday professionals are captured wearing a selection of styles from OPSM latest designer collections.

The eye care and eyewear retailer is part of international business EssilorLuxottica.