OPSM has revealed four everyday people as the faces of its Everyday Excellence campaign for 2024.
The 360-degree omnichannel camapign will run across TV and on various OPSM channels: the website, marketing channels and store touch points.
OPSM has chosen to feature four real life professionals from different industries, highlighting their commitment to excellence:
- Torres Strait Islander chef Nornie Bero founded Melbourne’s Mabu Mabu (Help yourself) restaurant andputs Indigenous ingredients at the heart of the kitchen;
- Angus Vinden is a second-generation owner and winemaker of Vinden Wines in the Hunter Valley;
- Chey Ataria is the founder of Def Skateboards, a New Zealand-based skate and street wear label;
- Also from New Zealand, beekeeper Jess Curtis is an award-winning food producer.
In the campaign images, these everyday professionals are captured wearing a selection of styles from OPSM latest designer collections.
The eye care and eyewear retailer is part of international business EssilorLuxottica.
