Pizza Hut Asia and MasterCard have partnered to bring Pepper, SoftBank Robotic’s humanoid robot, to restaurants by year’s end to enhance in-store customer service.
The pizza franchise will be testing Pepper to take customer orders and provide personalised engagement, according to an Inside Retail report.
“We are excited to welcome Pepper to the Pizza Hut family,” said Vipul Chawla, managing director, Pizza Hut Restaurants Asia.
“Core to our digital transformation journey is the ability to make it easier for customers to engage, connect and transact with Pizza Hut. With an order-and-payment-enabled Pepper, customers can now come to expect personalized ordering at our stores, reduce wait time for carryout, and have a fun, frictionless user experience,” he added.
“The app’s goal is to provide consumers with more memorable and personalised shopping experience beyond today’s self-serve machines and kiosks, by combining Pepper’s intelligence with a secure digital payment experience via MasterPass,” said Tobias Puehse, vice president, Innovation Management, Digital Payments and Labs, Asia/Pacific, MasterCard.
Pepper was unveiled on Tuesday and was built by the MasterCard Labs team in Singapore.