Pizza Hut fights inflation with late-night surcharge

Pizza Hut late-night surcharge
Pizza Hut late-night surcharge

The Aussie Pizza Hut business has added a late-night surcharge to its post-10pm orders in an attempt to tackle the costs of inflation.

Pizza Hut Australia’s CEO Phil Reed said rising costs and staff shortages are a double-whammy for franchise operators. The latest move is designed to assist franchisees, who are seeing costs rise 4.2 per cent.

The surcharge applies to the total value of any order placed after 10pm. There is already a 15 per cent surcharge for Sunday orders.

The Australian Financial Review reported the chain’s July sales had reached a record $25 million. So far this year same-store sales are 12 per cent higher than last year.

“A lot of the growth is organic sales,” Reed told the AFR. 

Last year Pizza Hut saw sales of $247 million in the calendar year. The AFR reports the goal for the 12 months to 31 December is at least $275 million.

Pizza Hut currently has 256 outlets and has plans to expand the footprint further across Australia, with an ambition to be the number one pizza restaurant chain in Australia

In 2021 Pizza Hut Australia was rated 4-star by FRANData.