Pizza Hut Australia is harnessing childhood memories from the 1990s by partnering with cartoon characters Teenage Mutant Ninja Turtles.
The popular crime-fighting cartoon characters are famous for their love of pizza and catchphrases like ‘Turtle Power!’ and ‘Cowabunga!’.
The two-year partnership with the cartoon series producer ViacomCBS has led to the creation of a brand new vibrant green pizza sauce, Mutagen Ranch.
Pizza Hut Australia’s chief marketing officer, Chet Patel said “Teenage Mutant Ninja Turtles are synonymous with pizza, so our partnership with ViacomCBS is a perfect pairing.
“We want to remind Aussies that there’s always an opportunity to share good times with Pizza Hut and this new Mutagen Ranch sauce is bound to take Aussies on a nostalgic trip back to their childhood.
“It’s a reminder that food can be fun and memorable. There’s a genuine sense of belonging to Pizza Hut by Aussies and that’s what differentiates us in the category.”
Christie Scandura, senior licensing and retail manager ANZ at ViacomCBS Consumer Products, said “We are thrilled to be partnering with Pizza Hut to bring our much-loved iconic franchises to life in a whole new tantalising way, beginning with Teenage Mutant Ninja Turtles!
“There is no denying the Turtles love for pizza, and we can’t wait to offer all Teenage Mutant Ninja Turtles fans of Australia the opportunity to relive their childhood bite by bite.”
Pizza Hut has created a guide to which pizza suits which Teenage Mutant Ninja Turtle’s personality matching Donatello’ with Cheese Lovers, Raphael to BBQ Meatlovers, Michelangelo with Hawaiian, Leonardo to Pepperoni Lovers and Splinter with a Super Supreme.
