Poolwerx has appointed seasoned franchise veteran Steven Greenbaum to its board. Greenbaum is the founder of PostNet International, among other brands, and has been the chair of the International Franchise Association.
“Throughout my career, I have had the privilege of working with many like-minded people to develop business opportunities and build a shared vision. I am honoured to join Poolwerx, an established ANZ brand that is leading the charge in this space,” Greenbaum said.
Executive director and Poolwerx founder, John O’Brien, welcomed Greenbaum’s appointment. O’Brien said it marks an exciting new chapter for the brand.
“It’s with great pride that we announce Steve’s appointment to the Poolwerx board. His deep understanding of the franchising landscape and exceptional leadership skills will propel us to new heights and supercharge our strategic goals,” he said.
Poolwerx now operates across 15 states in the US, as well as Australia and New Zealand.
New Poolwerx board appointment
Greenbaum launched his franchising career with PostNet International. He grew the business to more than 700 locations worldwide before selling in 2017.
Greenbaum has also managed Best Life Brands, which has 550+ franchise locations across the US and Canada, and the Full Contact Franchising consultancy. He also appeared on Season 4 of CBS’s Undercover Boss.
Greenbaum said he and O’Brien have “always connected” on their shared experiences as founders.
“I am deeply impressed by the people-first culture he has built at Poolwerx and the role the company has in creating a healthy and thriving environment for people to create lifelong backyard memories,” he said.
“My goal is to leverage my experience, to support Poolwerx in its next phase of growth. I believe there is immense potential in the Australian and New Zealand market and beyond, and I look forward to contributing to its success.”
