Price Attack is the new co-major sponsor of the AFLW team in a deal that will run for the next two seasons.
The hair chain’s CEO John Pascoe joined players and coach Craig Starcevich at the Gabba in Brisbane recently as the Lions announced the Price Attack signing.
“As women’s sport continues to grow in Australia, Price Attack is proud to be sharing the AFLW journey,” Pascoe said. “A recent survey showed 84 per cent of Australian sports fans are interested in women’s sport.
“These are remarkable and inspiring women who empower women with their ‘can do’ attitude. They are quick to meet with fans and share their individual stories and are proving to be strong role models in the community.’’
Pascoe said Price Attack was an Australian owned company with a commitment to empowering women.
“Whether this is by providing employment opportunities in a thriving business or styling their hair for the next Zoom meeting: we are about creating confidence and our brand shares the values associated with women’s sport: inspiring, progressive, equality, inclusive, resilient and good for well-being along,” he said.
Lions AFLW CEO Bree Brock said “Supporting women’s sport is so important and we are thrilled to welcome Price Attack to the Lions family,” she said. “We look forward to a great relationship and we encourage all members and supporters to visit their stores to buy some of their outstanding products.’’
Earlier in the year the haircare chain slashed its franchise joining fees for former airline staff who lost their jobs through Covid. Price Attack targeted ex-Qantas and Virgin staff with a new deal as part of its five-year expansion strategy.
There are plans to almost double its store numbers from 65 to 120 by 2025.
