Choice Hotels has updated its Quality Hotel brand, rolling out the refreshed look across its Asia Pacific network.
Guests can expect to see the hotels sporting the new brand logos and on digital and social channels over the next couple of years.
Four showcase properties embraced the new Quality look in Australia earlier in the year. About 25 per cent of the hotels will sport the new look in time for Christmas.
Choice Hotels Asia Pacific CEO Trent Fraser said Quality franchisees have embraced the modern branding.
“They are universally proud to be Quality Hotel franchisees, renowned in the midscale hotel
market for providing affordable stays that allow guests to relax and focus on what really matters
when you travel: memorable experiences,” he said.
Fraser said the group had reviewed the needs and expectations of consumers in the region as they return to travel post pandemic.
Quality Hotels brand refresh reflects modern experiences
“The turbulence of the last two years has changed the way we value travel. Working from home gave many of us a new appreciation of work life balance and now we’re seeing subtle changes in the needs of our business and corporate guests, with in-room office setups, apartment accommodation for longer stays, and larger room requests to allow work trips to extend into long weekends,” he said.
“Superior amenities, top-tier restaurants and modern recreation facilities are important when you’re away from home for work, as is excellence in customer service, and these are elements that are part of the Quality Hotel chain experience,” he added.
Choice Hotels Asia Pacific CEO Trent Fraser said Quality franchisees have embraced the modern branding.
“They are universally proud to be Quality Hotel franchisees, renowned in the midscale hotel market for providing affordable stays that allow guests to relax and focus on what really matters when you travel: memorable experiences,” he said.
Fraser said the updated logos represent Choice’s leadership across the midscale hotel brand market – familiar, trusted brands with a fresh and modern look.
