Quest Apartment Hotels awarded nation’s first 5-star franchise rating

Quest Apartment Hotels (L to R): Erin Brady, Daniel Hibberd, Karen Cowden, Anne Hibberd, Stacy Andronikos
Quest Apartment Hotels (L to R): Erin Brady, Daniel Hibberd, Karen Cowden, Anne Hibberd, Stacy Andronikos

Accommodation franchise Quest Apartment Hotels has achieved a major milestone, being named as the country’s first system with a 5-star rating under the Australian Franchise Rating Scale.

The objective rating system was introduced by franchise market research and consulting company, FRANdata back in March, following a successful US initiative.

Under the rating scale, franchise businesses are measured on seven key performance criteria. These include; franchisee financial performance, satisfaction, engagement, franchisor training and support, and compliance.

While Quest Apartment Hotels’ recognition is a boost to the serviced apartment franchisor, it’s also certain to bolster the industry as whole.  The result demonstrates a renewed focus on transparency, marking a significant milestone in rebuilding sector confidence, particularly in the wake of the parliamentary inquiry.

“In achieving the 5-star rating, the extended stay accommodation specialists have been able to demonstrate a high level of transparency and an outstanding overall level of franchise performance,” FRANdata said in a statement.

“The review team was particularly impressed with the systems and disciplines in place that allowed Quest to measure, monitor and support a high level of performance at an individual unit level.”

Quest Apartment Hotels success

Two of those high-performing operators were also celebrated this week at the official opening of Quest NewQuay.

After launching in February, Quest NewQuay achieved full occupancy within the first month of trading, with franchisees Stacy Andronikos and Daniel Hibberd revealing growth is ongoing.

“High occupancy of premium accommodation is a sign of a healthy business environment. We’re thrilled to be part of NewQuay’s development and want to thank MAB, Quest and Development Victoria for helping us reach this point,” Andronikos said.

The NewQuay property is perfectly situated within the emerging Docklands business district, in close proximity to the Melbourne Observation Wheel, Marvel Stadium and the city’s iconic free tram services.

It follows a series of new openings in Victoria for Quest Apartment Hotels. Earlier this year, the franchise brand unveiled two new sites at Burwood East and St Kilda Rd.

Karen Cowden, development director at Development Victoria said the body was eager to continue its ongoing relationship with Quest Apartment Hotels.

“Development Victoria has worked with stakeholders such as MAB Corporation and Quest to deliver the Docklands precinct since the late 1990s,” Cowden said.

“During this time the precinct and Docklands has changed significantly. We now have around 13,000 residents and 65,000 people working in Docklands. Not to mention the thousands of people who visit each year.”

This latest opening is just one of the eight new Quest Apartment Hotels properties slated to opening across Australia, New Zealand and the UK over the next two years.

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