St Kilda Football Club has announced that Red Rooster will now call RSEA Park home. The fast food restaurant chain has officially committed to supporting the Saints’ AFLW side as a major partner for the next three years.
The brand will be displayed on the front of the players’ shorts, as well as through game day activations at St Kilda AFLW home games. Chief Operating Officer Simon Lethlean welcomed the partnership, saying it was an exciting marker of the growth of the club’s women’s program.
“Red Rooster is a brand that many Australians know and love,” Lethlean said. “Red Rooster’s passion for creating community and bringing people together is something that really resonates with us and perfectly aligns with the ethos of our women’s program. We’re looking forward to growing and developing this partnership in the months and years to come.”
An exciting time for women’s sport
Red Rooster CEO Clint Ault agreed that the partnership was an exciting venture for the brand.
“We’re thrilled to be part of the growth of the Saints’ women’s team with this multi-year sponsorship,” he said. “Both brands have high aspirations for success and our team is really looking forward to working with the Saints to deliver some great fan engagement initiatives along the way.”
“It’s a very exciting time for women’s sport and we’re proud to be part of it,” said Red Rooster Director of Marketing Ashley Hughes. “We can’t wait to sprinkle our magic chicken salt both on and off the field and really give back to the club, the sport and, of course, the fans.”
