Red Rooster has partnered with NRL Touch Football in a three-year deal that sees the chicken stalwart take on the mantle of official QSR restaurant for the competition.
The major partnership will put the iconic Aussie roast chicken chain take content ownership of the TFA expanded broadcast production which will include pre-and half-time shows aired across selective major tournaments aired on sports streaming service Kayo.
The partnership will also include brand integration across events and digital assets, as well as supporting community initiatives, and will place the Reds brand front and centre with a new audience.
Red Rooster CEO Clint Ault said “It’s an absolute honour to join forces with TFA. We look forward to supporting the sport and taking touch footy and Reds to communities across Australia.”
Jamie O’Connor, CEO at TFA, said the two brands were well-aligned.
“We’re incredibly fortunate to have prominent brands such as Red Rooster choose to partner with our sport. Red Rooster and TFA share many similar attributes, both are family and community focused and I’m looking forward to working together over the next three years to continue and expand this focus.”
The partnership was brokered by MJP Projects and managing director Matt Pom said “The partnership with NRL Touch is a huge win for Red Rooster. It is a strategic move to align with a property that spans the breadth of the NRL Touch audience both geographically and demographically.”
