Retail Food Group’s Crust Pizza is introducing a limited-time pizza selection in a collaboration with sibling virtual brand Rack’em Bones BBQ Ribs.
Crust Pizza marketing manager Zak Marr said the Crust brand has a commitment to innovation, a focus on premium ingredients and is keen to create unique flavour combinations.
“Rack’em Bones is a brilliant new concept and a market leader in the emerging virtual kitchen category, fast becoming the leading virtual ribs outlet in Australia since its launch in late 2022.”
The two-year-old Rack’em Bones concept is now available in more than 100 locations across Australia, said brand manager Keshwa Naidu.
“In the last financial year, we served up and delivered, on average, 1.5 tonnes of ribs per week. We’re experts in smokehouse flavours so collaborating with Crust Pizza is an exciting opportunity to put Rack’em Bones on the map and share our unique flavour profiles with more foodies around the country,” he said.
The Crust x Rack’em Bones pizza range also launches the Tomatoque sauce base, a fusion of tomato and BBQ sauce. Two new
The three collaborative pizzas are Tennessee Pork ‘n Apple, Rackem’s Brisket + Pineapple, and Hot Honey Chicken Royale.
