San Churro’s savoury menu has officially launched, following the success of the brand’s product trials in select stores.
This is the first time the brand has expanded its dessert category, and the new Signature Savoury menu of Spanish tapas will hit 25 stores this month, with plans to extend further this year.
Last year’s product trials, with consumer and loyalty (el SOCIAL) member research, revealed a strong interest in an extension to include more snack-based and savoury products.
An incremental sales increase was seen across all participating stores, which helped spearhead the launch across half of all stores nationwide.
San Churro CEO Giro Maurici said “Our expansion to include a savoury product menu has been a long time coming and when we received such positive feedback from San Churro fans we knew this was the perfect time to see our Spanish tapas range come to life.
“We have carefully curated all savoury menu items to complement our much-loved churros dessert range, and this has been reaffirmed in our recent sale figures.”
The new menu celebrates the flavours of Spain, with cheesy croquettes, mouth-watering meatballs, traditional empanadas and a selection of toasties and pitas.
San Churro’s head of product development Zoe Farrell championed the menu innovation.
“While all items on the menu complement the flavours of our dessert range, we also needed to create a delicious savoury menu that was suitable for all types of dining experiences – from big groups enjoying a night out to on-the-go snacking,” she said.
The Signature Savoury menu is exclusively available at select stores across Australia for dine in, pick-up or delivery orders. Customers can choose four tapas plates for $30, six plates for $45 or eight plates for $60.
