Australian chip brand Smith’s has teamed up with Subway, Red Rooster and Mad Mex to create new flavours in its Taste Icons range.
Sam O’Donnell, marketing manager at Smith’s, said the brand “jumped at the opportunity” to bring a unique range of flavours to its signature crinkle-cut chips.
Mad Mex CEO and founder, Clovis Young, said the partnership combines Smith’s product development expertise with Mad Mex’s hot sauce to come up with something truly special.
Flavours in the range are:
- Smith’s X Red Rooster Crinkle Reds Fried Chicken Burger (150g, 80g).
- Smith’s X Mad Mex Double Crunch Hot Sauce (150g, 80g).
- Smith’s x Subway Crinkle Chicken Teriyaki Sub (150g, 45g), exclusive to independent retailers.
- Smith’s x Subway Crinkle Meatball Sub (150g), exclusive to Coles.
- Smith’s x Subway Crinkle Pizza Sub (150g), exclusive to Woolworths.
The range is available nationally for a limited time.
This article was first published on sibling website InsideFMCG.
