Spartans Boxing Club, headquartered in Singapore, is heading to Australia with an initial opening expected in Melbourne early 2024.
The franchisors are also zoning in on growth right across the Asia Pacific, with launches expected in 2024 in Indonesia, Malaysia, and India.
Spartans Boxing co-founder and CEO Russell Harrison predicts Australia will be a major market over the next few years, forecasting 50 locations within five years.
Boxing enthusiast Harrison and entrepreneur Naz Musa founded the business as a single community club in Singapore in 2015. Four years later the pair launched a franchise model, and have taken the brand to Cambodia, the Philippines and Dubai.
“From a boxing standpoint, there are only a handful of fitness chains. Title, Mayweather, UBX, and Spartans. If you talk martial arts there’s 9Rnd,” Harrison told Franchise Executives.
Community focus for Spartans Boxing Club
“The boxing space is still very much old school, spit and sawdust, on one side. On the other side, there is the boxing circuit workout. Our concept is in the middle. It’s an authentic sport, and people who want to compete train with us. We have both amateur and professional boxers in our eco system,” he said.
Central to the mission is Spartans Mind, an innovative initiative that merges boxing with mental wellness. This program champions community support for vulnerable groups, making fitness and mental health accessible to all.
It offers a centralised programming system, a structured class syllabus, instructional videos, and in-gym technology which uses sensors to track members’ performance and power.
The franchise has three distinct arms: the gym franchise, corporate events, and a boxing academy which teaches coaches how to instruct boxing.
“As far as a USP, no-one else has all three under one roof,” said Harrison.
The events element is run out of Dubai, but in 2024 there will be eight events run internationally with an end of year gala.
Measured growth key to expansion
Spartans set the tone for measured expansion and a sustainable business model from the outset. The founders chose to open 12 locations in Singapore rather than the suggested 25 sites.
“We want to be conservative,” said Harrison. “We made sure the clubs are spread out across the island, and there is plenty of audience for everyone.”
Spartans has rejected the typical industrial zone locations and opted for 150-250sqm sites in suburban areas.
Harrison said there is a low breakeven level for membership. Franchisees are expected to reach profitability within the first year and achieve ROI within two and a half years.