Sushi Sushi has unveiled a rebrand that aims to reposition the quick service restaurant chain as a premium, healthy fast-food option.
A new campaign includes video shorts that compare the challenges a grizzly bear or a lioness face in finding food compared with the ease of selecting Sushi Sushi for a nutritious bite or to feed a hungry family.
The tagline “Real food. Ready to go’ emphasises the quality of the ingredients on the menu.
CEO Stephen Anders said consumers are turning towards convenient, nutritious dining and Sushi Sushi is well-place to meet the demand.
“We wanted to double down on our commitment to quality, which we take very seriously. While we were excited to make a bold statement to the market, it was always important to make sure it remained in line with our values.
“‘Real food. Ready to go.’ encapsulates Sushi Sushi’s ambition to deliver a fresh alternative to conventional QSR options,” Anders said
This latest campaign is part of a rebrand, backed by market research, for the 27-year-old business.
Alyce Myles, senior marketing manager, told Franchise Executives “Our new brand platform marks a bold evolution for Sushi Sushi, an insight-led shift that sharpens our focus and expresses who we are with greater personality, clarity, and intent and strengthening our competitive edge in a dynamic QSR landscape.”
