Sushi Sushi lists store for sale, and aims to be the first retailer in the world to list a store for sale via cryptocurrency.
The Surfers Paradise, Queensland, Australia store at Cavill Avenue is up for grabs.
Scott Meneilly, director and CEO of Sushi Sushi, is the brainchild behind this strategy which he believes takes the brand into the Metaverse, and will allow it to build a deeper connection and relationship with customers.
It will also allow the healthy fast-food brand to gain first mover advantages, reaching new consumers and different target markets before cryptocurrency becomes mainstream.
A smart contract that sits on the blockchain will signify the purchase of the store for the crypto buyer. They will receive all future store profits, and an exclusive digital asset (NFT) that represents the ownership of the retail location.
This is the second franchise to announce its move into accepting cryptocurrency for the purchase of a business. Children’s multi-sports franchisor Sport Star Academy revealed in early December one franchise could be purchased for one Bitcoin.
Sushi Sushi has priced its store at ₿15.09 (Bitcoin), ◎3,580.25 (SOL, Solana), Ξ161.63 (Ether) or $1 million.
There’s been a change of direction in Sushi Sushi’s take-away packaging with Melbourne artist David Bromley bringing a mix of nostalgic, traditional Japanese inspired art and his own iconic brush strokes to create new artwork.
David’s creative work will feature within the digital asset that represents the purchase of the store.
Sushi Sushi listed the store on Wednesday 15 December.
