Swimart appoints marketer

Inside Franchise Business: Nathan Halloran, SwimartSwimart has appointed a new marketing manager with experience in the pool and spa industry.

Nathan Hallahan is a senior marketing executive with 10 years experience across business and consumer markets.

As a category manager for  Zodiac Group Australia he launched a robotic pool cleaner which exceeded sales targets by 20 per cent.

Hallahan said “My objective will be to understand the needs of each Swimart store and mobile franchise, and get those messages out quicker to consumers.”  

Swimart’s Australasian franchise manager, Chris Fitzmaurice, said “Nathan has the skills and experience to help us keep at the forefront of both digital, social and traditional marketing. We’re excited by what lies ahead.”