Mexican fast food chain Taco Bell is bringing limited late night opening hours to Sydney after the Encore Hours initiative launched successfully in the UK.
Taco Bell is keeping its doors open late at its Haymarket store on Friday 28 and Saturday 29 March in a bid to capture Sydney music fans seeking a late night bite.
Amy Ellis Durini, Taco Bell International CMO, said “Taco Bell has always embraced culture and connected with fans where they are, and Encore Hours is a perfect example of that.
“We’re excited to launch Encore Hours in Australia, creating a new way for music fans to keep the night alive. By extending our opening times for key cultural moments, we’re ensuring fans can enjoy every encore without missing out on their favourite tacos afterwards.”
To celebrate the launch of extended closing hours, Taco Bell is giving musos and fans alike the chance to snag one free Taco Supreme per person after 10 p.m. each night, no purchase necessary.
Taco Bell is also rewarding the first 50 Encore Hours customers with limited edition merchandise.
Andrew Howie, CMO at Taco Bell Australia said “This is just the latest in our ongoing push to support the Aussie music industry, following on from our launch of the Feed The Beat program late last year”.
