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Four tricky rebrand problems to overcome
When deciding on a new business brand, there are a range of important considerations. The right to use that new brand ...
How to avoid a rebranding disaster
Rebranding disaster or successful rebranding exercise? A rebrand is often an exciting time for a business, writes Nils V...
How to say no to a franchise resale
The franchisee is ready to sell and there's a buyer ready. But what if the incoming franchisee isn't a good fit?